Most people will recognize a brand based on the colors that brand is known for. For example, McDonalds uses red and yellow, UPS brown, and Home Depot orange. Why are the logos/brands a certain color? What is the meaning behind the color? The information from the attached article from Shutterstock’s blog provides insight into the psychology of colors. Colors make an impression and elicit a wide range of emotions, thus they are important in considering in creating a logo, decorating, and designing your advertising and marketing.http://www.shutterstock.com/blog/color-psychology-brands

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