Political yard signs, especially at the local race level, are all about name recognition. From a design standpoint, it’s a pretty easy formula: spell out the name + a standard color = success! But be careful when you stray from the formula, you run the risk of diluting the message. Staying simple allows those seeing the sign not to get distracted and to clearly understand the message of the sign.
While the use of photos and full-spectrum color may be appealing, they tend to get lost in the small-format of yard signs. Even as people are diving through neighborhoods with 25-30 mph speed limits, they only have a second to view what’s on a yard sign. Make sure that your signs pop! Talk to one of our designers today for tips, tricks, or recommendations!