When Graphic Design took hold of the world, graphic designers were typically indispensable and well educated in the technical aspects of the art form. From the 80’s to present times, graphic design grew with consumerism and developed as an inherent part of marketing. Great graphic designs are more than a catchy visual; they make people stop and inspire them to take action.
Today’s graphic designs stand at the forefront of culture and represent the identity of their target populations. Graphic designs for fashion magazines, restaurant logs, and political campaigns are widely distributed intentions to grab a passerby’s attention and inspire curiosity. A legacy with no visual representation is not likely to last long at all.
While Creating Your Impactful Graphic Design, try to:
1. Think in Metaphors. In each of their subliminal ways, businesses encapsulate their mission within their signage. Before sitting down to visualize, it’s essential you know your mission. A sandwich chain’s logo may trail off in an arrow, for example, distinguishing the string as a hub for people on-the-go. What’s the core feature of your restaurant? Healthy food express? A soft drink company’s colors may reflect those of a nation, making the brand a novelty for its people. Where is your business taking its customers?
2. Streamline the chaos, and marketing strategies are essential. The most successful designs take lots of gathered information about a population and summarize it into an art form by a graphic designer. For a plan to be successful, it has to capture vast audiences of unique individuals. Then it has to connect all those individuals’ needs into one mission. What do they have in common? What tugs at all their heartstrings? Finding out is the task, particularly for political or marketing campaigners.
3. Mis-Match your Palette. When designing a logo, sign, canvas piece, or screen-print, think about varying fonts and colors… to a limit. Start with a color palette that represents your brand, and stick to that palette only. Choose your header font and make it loud and proud in contrast with any further lettering. Does your title fade in with the background? Simplicity is timeless. In keeping with streamlined chaos, it’s essential to start with a palette. Don’t hide your work—design to be seen and heard clearly.
4. Visualize your Pun. Drop all knowledge of a spoken language and think only about visualization. Sometimes it seems impossible to summarize all the work you’ve put into the business in one sign. Some of the most iconic logos take two business models and summarize each with their iconic metaphor, then tie those two metaphors together. A shoe with wings is a splendid example of speed on a dime, but it avoids cliches. Perhaps it’s time to gather some funny friends.
5. Define your Brand as Trustworthy. It takes ownership to run a business, share your art, or participate at the forefront of a political campaign. In the same way, you don’t want to bother your colleague by talking too much; it’s best to keep a logo soft, simple, and to the point. It’s essential that you can take ownership of whatever logo you choose, and most often, it’s one that doesn’t invade the everyday passerby or distract them. If you can’t stand behind your signage, who will?
No matter what the design, it’s essential to create one that is quick and to the point. Your signage should be able to define your business in a concise graphic image. With experts on stand by, allow Design 4 Inc. help with your graphic design choices. Give us a call today!