Branding Colors

Most people will recognize a brand based on the colors that brand is known for. For example, McDonalds uses red and yellow, UPS brown, and Home Depot orange. Why are the logos/brands a certain color? What is the meaning behind the color? The information from the attached article from Shutterstock’s blog provides insight into the psychology of […] See More

October 11, 2016

Color Combinations

Contrast is an essential element in sign legibility. You would think this is a no brainer, but many times we see black and blue or orange and yellow sign along the side of the road, what was the message? No idea!! When selecting colors, we suggest you use one very dark color and one very light […] See More

March 24, 2016