What makes your sign STAND out?

Political signs especially at the local race level are all about name recognition. From a design standpoint, it’s a pretty easy formula: spell out the name + a standard color = success! But be careful when you stray from the formula, you run the risk of diluting the message. Staying simple allows those seeing the […] See More

January 5, 2017

Branding Colors

Most people will recognize a brand based on the colors that brand is known for. For example, McDonalds uses red and yellow, UPS brown, and Home Depot orange. Why are the logos/brands a certain color? What is the meaning behind the color? The information from the attached article from Shutterstock’s blog provides insight into the psychology of […] See More

October 11, 2016

Color Combinations

Contrast is an essential element in sign legibility. You would think this is a no brainer, but many times we see black and blue or orange and yellow sign along the side of the road, what was the message? No idea!! When selecting colors, we suggest you use one very dark color and one very light […] See More

March 24, 2016

Color Combinations

People are affected psychologically by the colors presented to them in advertising promotions. One of the first considerations in choosing the right color combination is the level of visibility that will be created. By contrasting a light color font or graphic on a dark background or a dark font or graphic on a light background, […] See More

October 22, 2015